British Airways Awarded Innovation in Travel Award
The Innovation Award in Travel recognises and celebrates the best innovation in the industry, and this year a record number of entries were received. This unprecedented response proves that travel companies are recognising that innovation is more important than ever, as the industry looks at new ways to develop their business.
British Airways was presented with the award for their iphone application, which was he first from any airline and timed to coincide with the launch of the iphone 3G. The application was a real success, improving the customer experience from accessing flight timetables to real time flight information. Within a short time the service received 60,000 downloads spread across 61 different countries.
"British Airways used technology to provide ease of access to information for their customers that was innovative and exciting, comments Travel Weekly Publishing Director Simon Ferguson. They have thought creatively about ways of adding value, something that the discerning traveller is always looking for."
Click here to watch a reaction from BA's Paul Bristow on winning the award.